With half the price, twice as good, and use a quarter of the electricity of conventional plasma and LCD TVs, this Australian company Arasor International and its US partner Novalux will have a good chace of winning the market share.

With a worldwide launch date scheduled for Christmas 2007, under recognisable brands like Mitsubishi and Samsung, Novalux chief executive Jean-Michel Pelaprat is so bold as to predict the death of plasma.

“If you look at any screen today, the colour content is roughly about 30-35 per cent of what the eye can see,” he said.

“But for the very first time with a laser TV we’ll be able to see 90 per cent of what the eye can see.

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